No unexpected checks (or expected ones for that matter) in today's mail. Just a couple of bills, a supermarket flyer and...oh, what's this? A brochure promoting upcoming events at the local Evergreen Cultural Centre. I must have signed on to their mailing list during our last visit. I can't remember what the play was now, but I recall being captivated as much by the charm of the cozy theatre and the wine-warmed intermission stroll by the adjacent lake as I was by the enthusiastically earnest amateur production. Let's see what's coming up:
"British humour at it's Best!" reads the tagline for No Sex Please, We're British. Once again, there is the matter of random capitalization (Best but not humour), which for some reason I find as nettlesome as a pebble in my shoe. But of course the real solecism here is allowing the contraction it's to stand in for the possessive its. A very common minor infraction, granted, and an easy one to make. All the more reason for these cousins to be on every proofreader's watch list.
"A writer doesn't die of heart failure, he dies of typographical errors" -- Isaac B. Singer
Showing posts with label it's/its. Show all posts
Showing posts with label it's/its. Show all posts
Monday, July 12, 2010
Friday, March 05, 2010
For Sale: Perfection (slight apostrophe damage)
And they're not prepared to pay it.
Labels:
Foto Friday,
it's/its
Sunday, August 08, 2004
An Itsy Bitsy Error
No time for reading today (yet) but I did come across this easy one in a flyer for the upcoming PNE fair:
Guests of all ages be prepared to be amazed, excited and entertained. In it's final season, Cirque Pop!, starring...Once again, the poor harmless contraction it's is mistaken for its cousin, the austere possessive its.
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