The local Megabite Pizza franchise has sent out a flyer promoting their "New Years Eve delivery special." I would make mock about the lameness of ordering in pizza to ring in the new year, but we're going to a family-focused party, where we watch the live Eastern time zone feeds from Times Square and get home to bed by 11 o'clock, so who am I to judge?
I will, however, pass judgment on that missing apostrophe. It is the eve of the New Year--in other words, New Year's Eve, a possessive. So why don't we say "Christmas's Eve" or, for that matter, "New Year Eve?" I'll pour another rum-laced eggnog and ponder that.