Alas, the iMo is only (for now, at least) a work of fiction. It's one the concept cars featured in this Huffington Post slideshow. The description, as composed by the iMo's designer, says:
iMo is a robotic car based on the Apple philosophy which consists of applying a process of elimination to come up with simple and elegant design solutions, by means of cutting-edge technology.
First of all, we have the problem of which being used with a restrictive clause--a gaffe I covered in obsessive drunken detail recently. But the thing is, with this example, we need not fuss about with whichs and thats at all. Why not just: "the Apple philosophy of applying a process of elimination..."? That, I think, would be in the Apple spirit of simple and elegant solutions.