Wednesday, February 03, 2010

The Naked Truth About Super Bowl Ads

The Fifteen Most Brilliant Super Bowl Ads is a feature today on The Daily Beast--and who can resist skimming a few moments off one's life to watch these clever and captivating pitches?

The caption blurb for #13, a Sierra Mist commercial, has this to say:

This ad stands out thanks to recognizable D-list comedians and the common problem of dealing with irreverent airport security personnel. We've all been there. The product is important to the ad, but the entertainment burden is bared by the story and the characters.
We all know what it means to bear a burden; turn that around and you have a burden being borne. But a burden bared? Sounds like this sentence had a wardrobe malfunction.